Wednesday, August 19, 2009
DALLAS -- A Germany-based travel magazine looking for American cultural rarities found one in Dallas: The Motor-Vu Drive-In.
The freelance photographer team of Regula and Christian Heeb, working for American Journal Magazine, stopped at the Motor-Vu for the Friday night, Aug. 14, show.
The Dallas Area Chamber of Commerce found out Aug. 11 that the couple wanted to do a photo shoot at the drive-in and scrambled to set up an atmosphere reminiscent of drive-in movie theaters' heyday, complete with classic cars.
"It's part of the nostalgia," Christian Heeb said.
The Heebs live in Bend and often take photos for American Journal. They were shooting old hotels for the magazine when they were handed the drive-in assignment. They got online and discovered the Motor-Vu.
"I think it's really neat they found us," owner Jeff Mexico said.
Mexico appreciated that the magazine was dispelling a common misconception about drive-ins.
"It's not a thing of the past like a lot of people think," he said.
Bonnie Dreier, executive assistant for the chamber and Dallas Visitors Center, organized the shoot with Mexico and the Dallas Cruisers car club. Members drove in several shiny classics for the shoot.
Heeb made models of car club members Jim and Sue Lowen and their blue and white 1955 Thunderbird. He had them pose like 1950s teenagers, with Jim's arm around Sue. Dressed in a black leather jacket and sunglasses, Jim looked as though he stepped out of the era.
It won't be the first time the drive-in is featured on the pages of a magazine or newspaper, but for the Lowens, it was an experience.
"We didn't know what to expect, but it was fun," Jim Lowen said.
The photos at the Motor-Vu should run in an issue published in the middle of next year.