Photo by Lukas Eggen
Bank of America is closing based on customer behavior.
As of Tuesday, January 9, 2018
DALLAS — The Bank of America Dallas branch will close its doors on April 3.
The decision was based on customer behaviors, said Britney Sheehan, media relations manager.
“We’ve seen a shift in our industry,” she said. “Every day, we’ve seen more customers using mobile phones for banking.”
Customers come inside the bank for more detailed banking needs, such as to speak to mortgage loan officers or wealth advisors, Sheehan said.
Day-to-day transactions, including transferring money between accounts, withdrawals, deposits, and paying bills, are done more online and on the mobile platform, Sheehan said.
The bank’s ATM will remain on site until the building is sold, which will likely be in a year or two, Sheehan said. The employees of the Dallas branch may find work at another location.
“The bank works to place employees in other positions or works to find them other arrangements when there are closures,” she said.
Salem is the nearest Bank of America financial center, at 390 High St. NE, Sheehan said, noting it is about 13.8 miles from the Dallas location. She would not disclose the number of Dallas customers held at the location.
“We definitely look forward to serving our customers online, on mobile, through the ATM and in Salem,” she said. “We hope people will stay with us,” and come to Salem “when they do need to have those more complex conversations.”