Photo by Jolene Guzman
The city of Dallas will be taking over management of four of Dallas' annual events, Bounty Market, Freedomfest, Summerfest and Winterfest, in 2019.
As of Tuesday, October 9, 2018
DALLAS — The city of Dallas will take over managing five annual events — Freedomfest, Summerfest, Sounds of Summer, Polk County Bounty Market and Winterfest — that will no longer be organized by the Dallas Area Visitor’s Center.
On Oct. 1, JD Shinn, the executive director of the visitors center, announced to the Dallas City Council that the DAVC won’t be applying for transient lodging tax money — a tax charged to those who book rooms at hotels in town — meant to pay for managing those events.
The city, which collects the lodging tax, had been planning to have organizations send in “letters of interest” in taking over one or more of the events, but has decided against that, at least temporarily.
City Manager Greg Ellis said after the Oct. 1 meeting, Dallas Recreation Coordinator Shelia Pierce approached him about the city taking on the role in 2019.
“I think we’ve got the capacity within the city to do that,” Ellis said. “(Shelia) knows a lot of the players in town. She’s worked for Kids Inc. She’s actually helped with these events in the past. I’m very confident that the city can do this.”
Ellis said one event, the Sounds of Summer Concert Series, may be assigned to another entity for as soon as next year’s season.
“We think there are people out there that can do that,” Ellis said.
Mayor Brian Dalton said the city should be able to find assistance from other people or organizations to run the 2019 events.
“This is an outreach effort,” he said. “There’s a lot of energy out there that can be captured to help Shelia out.”
Shinn said the DAVC will assist in any way it can.
“We’ve got the templates that have contact information for all of those logistical things, so we’ll pass that on to Shelia,” he said.